Who we are

The Swiss Import Promotion Programme (SIPPO) is a well-established mandate of the Swiss State Secretariat for Economic Affairs (SECO) within the framework of its economic development cooperation.

SIPPO aims to better integrate developing and emerging countries into world trade. While export companies in SIPPO countries may have good products to offer to importers in foreign markets, they struggle finding ways to reach out to potential buyers. Likewise, there are importers in target markets looking for suppliers with great products but sourcing them abroad is a challenging and time-consuming task.

Thus, SIPPO’s focus is to support this «last mile» of the supply chain, where exporters and importers find together. Business Support Organisations (BSOs) are the point of contact to bridge this «last mile» and to facilitate market access and exports to Switzerland, the EU, and regional markets.

Thus, SIPPO exclusively supports BSOs in SIPPO countries (public or private organisations like trade promotion organisations, export promotion boards, sector associations, chambers of commerce, etc.) in improving their export promotion service portfolio towards export-ready companies in their countries.

Through competent local SIPPO teams and in collaboration with a network of international and national experts, the SIPPO programme enhances the performance of the selected BSOs in two areas: 


  1. Improving BSO’s trade promotion activities through capacity development in market research, trade fair participation, selling missions, buyer missions and study tours.
  2. Supporting BSOs in their organisational development, strategic planning and positioning, project cycle management, knowledge sharing and continuous learning.

SIPPO is active in 11 partner countries and 6 sectors: Fish& Seafood, Processed Foods, Natural Ingredients, Technical Wood, Value-added Textiles and Sustainable Tourism.

SIPPO has been implemented by Swisscontact since 2017 in partnership with BHP Brugger and Partners and Helvetas Swiss Intercooperation and is now in its Phase 2 (2021-2025).

About us

The situation in North Macedonia

SIPPO has been present in North Macedonia for more than 20 years. Through its geographical proximity to Europe, North Macedonia is close to leading European importers. Quality products, a skilled workforce and the capacity to meet buyers’ demands helps North Macedonia be seen as a reliable partner in international trade.


The three sectors SIPPO and its partner BSOs will focus export promotion services on in North Macedonia are Natural Ingredients, Value-added Textiles and Sustainable Tourism.

The support from SIPPO enables the enhancement of the export, pursuant to the nature, possibilities and the potential of the individual sectors.

Natural Ingredients

Natural Ingredients

In context of the natural ingredients, we refer to natural remedies and herbs, aromatic plants, ethereal oils, spices, nuts, mushrooms, lichen, honey, various berries and similar products. With regard to the growing demand of natural ingre...

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Value added Textiles

Value added Textiles

The textile sector is a traditionally important export branch of the economy in North Macedonia. The proximity to the European markets, wide products range, high quality and adequate pricing work together to position Macedonian textile com...

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Sustainable Tourism

Sustainable Tourism

Longstanding benefits of tourism calls for sustainable approach, which respects local people, travelers, our cultural heritage and the environment. Efforts to attract the global travelers to North Macedonia, as their next destination for v...

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