North Macedonia
SIPPO Peru's collaboration with Promperú resulted in export successes of its member companies
What is the impact of SIPPO's work with BSOs in its partner countries? A number of case studies illustrate the impact of our SIPPO country teams' work with BSOs and their associated companies. For example, SIPPO Peru's many years of work with BSO Promperú laid the foundations for the major export successes of its member companies at BIOFACH and VIVENES 2023 and 2024.
In the past years SIPPO collaborated with the government-owned BSO Promperú to support export-ready companies primarily focused on entering European Union (EU) markets. Under this partnership, SIPPO engaged trade and development consultant Charles Mordret (in 2023) and Jonas Spahn in 2024 from its panel of experts. The collaboration complemented Promperú’s existing coaching program for companies. It aimed at enhancing the knowledge and capacity of the BSO to train companies participating in international trade fairs to enter European markets for the first time. The results have been very positive.
Promperú’s evolving role – guiding the newcomers
Promperú plays a pivotal role in the Peruvian export scene by reaching out to small and medium-sized enterprises (SMEs) lacking experience in exporting to EU markets. For this reason, the BSO serves as an important SIPPO entry point. SIPPO's support is designed to complement Promperú's existing coaching program for companies guiding them to navigate the complexities of EU trade, which, for example, included trends in the European markets, international buyer expectations, product quality, and standard certifications. In addition, the coach actively observed the companies' performance during the show, culminating in customized feedback after the trade show.
Promperú noted positive observable changes in how participating companies approached international buyers and closed deals. Specifically, they observed a significant improvement in the companies' recognition of how important it is to build lasting relationships with buyers that extend beyond the trade fair. Three of the seven participating companies had started exporting as a result of attending the BIOFACH trade show.
Ecoandino: A Tale of Tangible Growth
Ecoandino, one of the exporters Promperú and SIPPO have supported, confirmed that its participation in BIOFACH helped it secure deals, provided insights into market trends, allowed them to witness and learn from their competitors up close, and enabled them to meet potential clients in person. The company had been in conversation with one client for over a year and was able to meet in person at BIOFACH and seal the deal. The company started to invest in training their teams on customer negotiation styles and in infrastructure, machinery, and new product lines to increase their competitiveness.
Algarrobos Organicos: The competitive edge
Algarrobos Organicos, gained a competitive edge in the organic superfoods industry, with its visibility at BIOFACH leading to over 80 commercial contacts with key industry stakeholders and new orders from countries such as Germany, France, and Portugal.
You can read to full case study here:
